Haven Conference booth activation environmental mockup

Conceptualized the booth into an inviting space where bloggers can stop by to learn more about P&G products in the DIY context. 

 • Featured the "Bright Ideas" thematic throughout the activation (signage, takeaways, messaging, call-to-action)
 • Transformed booth into an appealing "home-like" space
 • Included bold signage of hero products and messaging
 • Provided space for Blue Chip representatives to provide product demonstrations, interact with bloggers and blogger ambassadors, and facilitiate booth engagement activities
 • Designed within booth dimensions and program budget
 • Provided itemized list of furniture needed for team to build and transform space during the conference

P&G, in partnership with The Home Depot, booth activation at the Haven Conference

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